10 results found for: “digital_marketing”.

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Digital marketing

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones...

Last Update: 2021-01-02T08:39:32Z Word Count : 8833

Direct digital marketing

Direct digital marketing is marketing through an email address, a web browser or a mobile phone number. Traditional direct marketing was achieved using...

Last Update: 2021-01-09T18:31:52Z Word Count : 283

Marketing mix

marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market". Marketing theory...

Last Update: 2021-01-11T09:44:07Z Word Count : 4038

Digital marketing engineer

A digital marketing engineer is a member of a marketing team who applies web technology and digital marketing platforms (such as a website, email system...

Last Update: 2020-12-24T10:57:27Z Word Count : 241

Digital marketing system

A digital marketing system (DMS) is a method of centralized channel distribution used primarily by SaaS products. It combines a content management system...

Last Update: 2021-01-11T09:01:15Z Word Count : 1133


Database marketing Demand chain Digital marketing Email remarketing Family in advertising History of marketing List of marketing terms Loyalty marketing Macromarketing...

Last Update: 2021-01-16T04:29:35Z Word Count : 6394

Promotion (marketing)

awareness DAGMAR Digital marketing Digital promotion Integrated marketing communications List of marketing topics Promotional merchandise Marketing communications...

Last Update: 2021-01-14T03:45:26Z Word Count : 1668

Affiliate marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by...

Last Update: 2020-12-29T04:27:45Z Word Count : 5137

Marketing communications

Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination: Marketing communication channels focus...

Last Update: 2021-01-13T18:21:04Z Word Count : 14788

Social media marketing

media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are...

Last Update: 2021-01-12T01:02:04Z Word Count : 10855

Main result

Digital marketing

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.